Anil Batra is founder and lead instructor of Optizent, a Digital Analytics Consulting and Training Organization. Anil brings his 20+ year of experiences in every workshop he conducts and every course he develops. You can benefit from his experience by enrolling in the courses on this site.

If your organization would like to conduct and in person workshop then you can reach us at [email protected] We create customize agenda based on your needs.

Some of our workshops and speaking engagements are listed below:

  • DAA Essentials Series
  • Effective PR and Content - Michigan State University
  • Influencing with Data - Data Story Telling - Microsoft Advertising
  • Hypothesis Testing - Designing products that work - Estee lauder
  • A/B Testing - Data Driven Product, Marketing and Website - Microsoft
  • Marketing Evolution Experience - Applying Digital Analytics -Chicago
  • eMetrics Bootcamp - Fundamentals of Digital Analytics, San Francisco
  • Applying Digital Analytics Workshop, eMetrics San Francisco
  • Applying Digital Analytics Workshop, eMetric Chicago
  • IBM Watson Analytics Tweet Chat
  • Social Media ROI - Prod Camp Seattle
  • IBM Watson Analytics, Social Influencer, - Featured in several IBM Watson Analytics ads
  • Bellevue College, Data Visualization with Tableau
  • Bellevue College, Digital Marketing Analytics
  • Measuring Social Media Prod Camp Seattle
  • Media Mention - MCC codes unveil consumer shopping habits
  • Social Media Analytics for Healthcare eMetric, Washington DC
  • Internet Marketing Conference - Vancouver, BC, Canada
  • Future of Web Analytics - Web Analytics Association Symposium, Seattle, WA
  • Follow that Shopper!: Bringing Retail Data to the Next Level, OMMA Metrics - San Francisco, CA
  • Measuring Social Media: From Listening to Engagement to Value Generation -OMMA Metrics, San Francisco, CA
  • Career in Web Analytics - eMetrics San Jose, CA
  • Search Marketing Expo (SMX) - What is Search Analytics and Why Should I Care?, Toronto, CA
  • State of Digital Marketing Data - University of Washington, Guest Speaker, Seattle, WA
  • Web Analytics and Google Analytics - Western Association of Convention and Visitor Bureaus, Seattle
  • eMetrics - Search & Analytics Case Study, Washington DC
  • OMMA Media and Metrics - The "Ins and Outs" of Measuring Social Media, San Francisco, CA,
  • OMMA Behavioral - Making Social Media Behave, San Francisco, CA
  • WebTrends Conference, Las Vegas
  • eMetrics, San Francisco, CA
  • OMMA Hollywood - Defining Engagement
  • 5 Do's and Dont's of Behavioral Segmentation &Targeting and Interactive Marketing Breakfast Seminar in San Francisco
  • Future of Web Analytics - Measuring the Web 2.0 World - Seattle
  • Google Analytics - Seattle Tech Startup
  • 5 Dos and Don'ts of Behavioral Segmentation, Targeting and Multi-channel Marketing - WAA Webinar Series
  • eMetrics Washington DC, Oct 2008
  • Internet Marketing Conference, Vancouver, Canada
  • eMetrics, San Francisco, CA
  • Website Optimization, Basecamp, San Francisco, CA
  • eMetrics, Washington DC
  • WebTrends Conference, Las Vegas
  • X Change Conference, Napa Valley
  • Camapaign Tracking and Measurement, Basecamp, Boston, MA
  • WebTrends Conference, Orlando
  • WebTrends Member of Customer Advisory Board
  • University of Washington Business School, Seattle
  • Microsoft Small Business Marketing Managers Meet
  • Associate Instructor, Web Analytics Associations Web Analytics Course
  • Online Tutor for Web Analytics Course, University of British Columbia