Practical Google Analytics : Uses cases for entire organization
Google Analytics for Digital Strategy, User Experience (UX), Web Design, Development, IT, Marketing, CEO and other teams
Learning to navigate Google Analytics is relatively easy. Finding what to look for and focus on in Google Analytics is hard. In this course, I am going to show you how you can effectively use Google Analytics to drive business value across organization.
This course will teach you Google Analytics in a practical way. It will show you how to use Google Analytics to solve immediate business issues as well proactive analysis.
It will teach you how you can wow your boss and and bosses boss, all the way to CEO with your in depth analysis that provides value to the company in terms of better more revenue as well as saving money.
Make yourself valuable across the entire organization. Rise above Google Analytics data reporting and show true value by learning skills in this course.
What will you learn in this course
- Understand the concept of Digital and Web Analytics before diving into Google Analytics
- Learn how Google Analytics works
- Connect with Google Analytics Demo account
- Features of Google Analytics to use for advanced analysis
- How to start conducing analysis using Google Analytics data
- Develop customer Perosona using Google Analytics - work with Digital Strategy, Marketing Stratgey and UX teams
- Help Web Designers make data driven design decisions - working with Web Designers and creative teams
- Identify code issues using Google Analytics - work with Web Development team
- More to come...
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.
I look forward to you joining the course.
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy.